I bring 18 years of experience translating business requirements and audience objectives into successful interactive designs across a wide variety of platforms. Core skills include information architecture, UI design for applications and websites, concepting and prototyping, creative direction and project management.
EDUCATION
Swarthmore College, BA in History, 1983.
EXPERIENCE
2000-present
Freelance Information Architect and Interface Designer
Projects include application design for Dun & Bradstreet, VeriSign, Respond-TV, Tacitus, Raydiance, AstraZeneca; and web design for ISIS, NaturalPath, Frengo, AstraZeneca, Bayer, Bristol-Meyers Squibb, Galderma, McNeil Pharmaceuticals and Wyeth.
2000-2002
Consulting Creative Director, the Dr. Spock Company
Provided strategic design and information architecture services for drSpock.com; served as creative director for web site and all print and marketing materials; provided design services and creative direction for advertising partners such as Johnson & Johnson and Nabisco.
1999-2000
VP Site Development, GreatEntertaining.com
Built internal design and production department of 35 people for this e-commerce startup. Worked closely with engineering, editorial and merchandising departments to architect, design and successfully launch site, implementing Vignette Story Server and Oracle ERP, in just 3 months. Site included 4000+ products and product sets with custom photography and product descriptions, expert content, and community.
1996-1999
Founding Partner and Creative Director, Shift Media Inc.
Managed profitable interactive design and development studio with 8 employees. Served as chief information architect and creative director, supervised day-to-day operations and collaborated on long-term strategy. Negotiated 1999 buyout by GreatEntertaining.com. Projects included: Colin Powell's America's Promise joint web and AOL site launch with live web cast; Chinese AOL-like "walled garden" internet service prototype (Intel); TVQuest interactive on-screen television guide (Intel); Nielsen-NetRatings website; UI design for WorldGate interactive TV; Thrive Online web and AOL sites, and VH-1 and Tower Records AOL sites. Ongoing design and maintenance clients included: America Online, Bank of America, Cartoon Network, and The Body Shop.
1995-1996
Creative Director, America Online
Supervised the design and production of a variety of e-commerce and content sites on AOL. Primary responsibility was the front-end GUI of AOL 2.0 and 2.5 client applications. Left AOL to found Shift Media, one of AOL’s first Affiliate Studios.
1991-1995 Art Director, Medior Inc.
Designed and art directed numerous interactive properties, including the AOL 1.5 client application, The Mayo Clinic Family Health CD-ROM; Men are From Mars, Women are From Venus CD-ROM; Sunset Western Garden CD-ROM; and Time-Warner Interactive TV Trials. Designed one of the first shopping carts, for the 2Market CD-ROM, an early e-commerce joint venture between Apple, AOL and Medior that became AOL’s Marketplace. Medior was acquired by AOL in 1995.
